Jason Nazar

MAY 1, 2016

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Cost per visitor is similar to CPC addressed above.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Cost per visitor is similar to CPC addressed above.

Marketing 40

Marketing CPC Metrics .Net 40

Both Sides of the Table

MARCH 30, 2010

Naturally I’m excited about this investment or I wouldn’t have done it. So when I started talking with Evan Rifkin almost a year ago about the company he was planning to build, I was intrigued. So what about the ad management business excites me? banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis).

Mobile 282

Mobile Invest Company Companies 282

InfoChachkie

DECEMBER 2, 2009

In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. For instance, an advertiser might pay $45 per sale, irrespective of how each are particular sale is generated. I was dead wrong.

Customer 164

Customer Custom Advertising SEM 164