CPC Google Pricing Web 
socalTECH
FEBRUARY 16, 2010
Noah Auerhahn: ExtraBux helps consumers get the lowest prices online, by integrating online discounts into a comparison shopping engine. Jeff's father is an entrepreneur, and I wanted to go down the entrepreneurial path, so we had this early concept for a cash back and coupon web site. Noah, thanks for the interview.
Both Sides of the Table
OCTOBER 8, 2014
He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). The patents Overture held became known in small circles as Google’s ’361 problem as outlined here. Yes, Google won.
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