Jason Nazar

MAY 1, 2016

For startup entrepreneurs, you can also track these metrics with Google analytics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

For startup entrepreneurs, you can also track these metrics with Google analytics. For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC.

Marketing 40

Marketing CPC Metrics .Net 40

InfoChachkie

DECEMBER 2, 2009

No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. I was dead wrong.

Customer 164

Customer Custom Advertising SEM 164