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UberMedia Launches iOS Advertising Tool

socalTECH

The Idealab startup said the app lets developers create and run rich media, mobile banner ads to drive traffic to their app's download page and increase download for their iOS application. UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.