socalTECH
MARCH 11, 2014
According to CampaignEQ, the new tool lets companies manage and optimize incoming traffic, including CPC, CPL, CPA, affiliate networks, and other advertising. CampaignEQ said it tool starts at $19 a month. CampaignEQ was founded by Dirk McGregor and William Belk.
socalTECH
MARCH 8, 2013
UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions. Developers use their iTunes account to pay for the CPC ads. READ MORE>>.
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socalTECH
JUNE 21, 2010
Los Angeles-based Internet advertising firm Hydra , which operates a cost-per-acquisition affiliate advertising network, has been acquired by Adknowledge , Adknowledge said this morning. Adknowledge said the acquisition will make it the largest affiliate network measured by its CPC and CPA offers. READ MORE>>.
Tech Zulu Event
SEPTEMBER 4, 2012
Today they say its Africa’s largest and fastest growing social networking utility with over 4,000 daily new sign-ups. They also add that LAGbook ranks #2 in the city of Yaba-Lagos, where the social network was incepted, and #37 in the city of Hirtshal, Denmark. We create a social network for students of the University of Lagos.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.
socalTECH
MARCH 21, 2013
To give you some numbers, we now have a network of 230 million unique visitors per month, and over 20 percent of that is mobile. If someone goes to a certain domain now, instead of seeing a CPC advertisement, we could instead offer them to download different apps. What are the major business areas Oversee is focused on nowadays?
socalTECH
JUNE 28, 2013
We were limited to using products on the market, and we found that all of them were really designed for advertising networks and marketplaces using a traditional, affiliate model. You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs.
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