Remove CPC Remove Ideas Remove Paid Search
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

What was Bill Gross’s heretical idea as portrayed to the tech elite? He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). You can hear many other amazing stories in this 1:1 interview ).

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Your marketing dollars paid for these unattributed customers, but like Wanamaker, you cannot identify when or how. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. If you benefit from true word-of-mouth marketing, consider yourself lucky.

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