Interview with Tim Cadogan, OpenX
socalTECH
DECEMBER 15, 2010
We help web publishers make more money out of advertising. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis. Tim Cadogan: At its root, it's pretty simple. We do that in basically two ways.
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