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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

It broke the hegemony that the carriers had over software on mobile phones and the industry will forever be changed (for the better) for this. But I believe it’s a very comprehensive solution and our due diligence with large app developers confirmed as much. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis).

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper.

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