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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. When we look at Twitter we’re following friends or people from whom we want to know more information.

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Interview with Robert Flynn, Aggregage

socalTECH

However, one area has mostly been ignored, which is vertically focus, business-to-business information. Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. Robert Flynn: Yes.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). Within the overall ad business, transparency rarely exists and there are multiple places from where you can black box the information. For sellers, the entire advertiser list and rates are published so they can see all this information.

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Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

Finally, the girl whose information we wanted registered on LAGbook. We also raised fund for CPC advertising, which doubled sign-ups. Students will create a social circle that mimics their social activities in school. It all worked out fine. We had over 3,000 students registered within two months of run. She’s a Science student.