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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. Not necessarily in the shopping mindset.

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Interview with Robert Flynn, Aggregage

socalTECH

However, one area has mostly been ignored, which is vertically focus, business-to-business information. Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. Robert Flynn: Yes. plus range.

Startup 162
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. Optimization – If you’re a mobile application developer you may be monetizing your real estate perfectly now and you may not even think you need advertising. it has built in iPad support from Day 1.

Mobile 282
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Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

Finally, the girl whose information we wanted registered on LAGbook. We also raised fund for CPC advertising, which doubled sign-ups. At LAGbook, we rake in revenue through online advertising. We have a number of virtual advertising services on LAGbook that we offer our users for a reasonable and affordable fee.