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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). He built & IPOd Demand Media. He built & sold iMall in Internet 1.0 for $565 million to Excite.

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Interview with Tim Cadogan, OpenX

socalTECH

The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis. We run it through our exchange, OpenX Market, which is in simple terms a stock market for online media.

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