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Interview with Tim Cadogan, OpenX

socalTECH

The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis. That's part of the reason I made the shift, because I could see the writing on the wall in search, while I saw display was ripe with opportunities.

OpenX 242
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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). But many people forget that we have 2 relatively recent IPOs that are substantive companies: TrueCar (Upfront backed) & Cornerstone OnDemand.