Interview with Tim Cadogan, OpenX
socalTECH
DECEMBER 15, 2010
The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis. That's part of the reason I made the shift, because I could see the writing on the wall in search, while I saw display was ripe with opportunities.
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