Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. The world is going mobile.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

JUNE 28, 2013

It''s focused on mobile optimization and LTV tracking, and also has a pretty big focus on algorithms that try to protect advertisers from excess attribution. How did you guys decide to shift from a consumer focused startup like Beachmint, to developing software tools? What is CampaignEQ? What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

DECEMBER 15, 2010

One, is we give them software--known as an ad server--which helps them manage different ad streams they have. For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis.

OpenX 242

OpenX Advertising Yahoo Pasadena 242