CPC Mobile Software Writing 
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. The world is going mobile.
socalTECH
DECEMBER 15, 2010
One, is we give them software--known as an ad server--which helps them manage different ad streams they have. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways. They can sell those ads on a CPM, CPC, or CPA basis. Tim Cadogan: It's two things.
Both Sides of the Table
OCTOBER 8, 2014
What is perhaps different from other regions is that we have large indigenous aerospace industry and a big high-tech import/export trade as opposed to a lot of software companies. And of course we have great public companies that have spanned content & communications like J2 Global whose market cap as of this writing is a cool $2.5
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