Remove CPC Remove Product Remove SEM Remove Tool
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. The configuration of the team was: 1 CEO, 1 Product Lead and a tech team of 6 people.

article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below. It does not happen.

Customer 164