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CPC

Reference

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. further down the sales funnel from CPC advertising where you pay for a click but still need to convert on your own).

Advertising

Advertising Invest RSS CPC

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

DECEMBER 2, 2009

Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. For instance, an advertiser might pay $45 per sale, irrespective of how each are particular sale is generated.

Customer

Customer Custom Advertising SEM

Advertising Wants to be Measurable – An Investment Thesis

Pour And Stir II – Managing Your Cost Per Customer

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