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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. It broke the hegemony that the carriers had over software on mobile phones and the industry will forever be changed (for the better) for this. I’ll explain in detail below. What does it do?

Mobile 282
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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

However, you are only paid for ads that generate sales. Such actions include sales, trials, leads, downloads, etc. For instance, an advertiser might pay $45 per sale, irrespective of how each are particular sale is generated. Such sales are highly trackable, because the clicks can be measured like any other online ad.

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