Startup Professionals Musings

JUNE 4, 2021

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Campaign setup and ad copy writing. Both have the same end goal of getting people to your website. Popular keywords have higher costs.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Campaign setup and ad copy writing. Both have the same end goal of getting people to your website. Popular keywords have higher costs.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

With SEM, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Cost per click (CPC). Campaign setup and ad copy writing. Both have the same end goal of getting people to your website. Popular keywords have higher costs.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

DECEMBER 15, 2010

For a big company, that might be through their own sales force, and for a smaller company it might be a small team which is operating the site themselves. They can sell those ads on a CPM, CPC, or CPA basis. The software helps them manage all of that, so that they can target campaigns, optimize ads, and report out in different ways.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

MARCH 30, 2010

As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). You can also compare how in-app purchases perform vs. cross-promoting the other apps you may have for sale.

Mobile 282

Mobile Invest Company Companies 282

InfoChachkie

DECEMBER 2, 2009

However, you are only paid for ads that generate sales. Such actions include sales, trials, leads, downloads, etc. For instance, an advertiser might pay $45 per sale, irrespective of how each are particular sale is generated. Such sales are highly trackable, because the clicks can be measured like any other online ad.

Customer 164

Customer Custom Advertising SEM 164