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My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then). I didn’t have first-hand experience in document management systems other than as a user and nobody had SaaS experience – the market was too new. I’ll always point out when I am.).
I know that this all seems obvious now with the movements started by Steven Blank ( Four Steps of Epiphany ) with the whole CustomerDevelopment processes / Lean Startup movements also popularized by people like Eric Ries. My Dad uses email – he still doesn’t understand the ‘forward’ button.&#.
This should be an iterative process with advisors and customers providing feedback on the product. Conversations with a technical advisors or possible developers should be iterative. You might also have a business plan, marketing plan, financials, competitor analysis or other kinds of background document. That's fairly uncommon.
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