Both Sides of the Table

NOVEMBER 1, 2009

We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. Our sales guys were on the front line and heard what they needed to win deals. Tim started to change our processes.

Organization 280

Organization Customer Custom Tips 280

Both Sides of the Table

FEBRUARY 7, 2010

I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. I’ll be covering my PUCCKA sales methodology. My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then). Another example.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Both Sides of the Table

NOVEMBER 3, 2009

So, definition: when I talk about a business plan I’m not talking about a 40-page Word document outlining your market approach. That died with waterfall software development. Do you really want to spent $100k building a product to discover through Customer Development that the market is too small?

Web 2.0 334

Web 2.0 Venture Capital Web Technical Review 334