Custom Development Framework Guide Marketing 
Both Sides of the Table
JUNE 13, 2013
It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. I’m going to set up the framework today and in future posts I’ll drill down into each area. Unique Selling Proposition.
SoCal CTO
JUNE 9, 2010
"Authentic" is dead - A Smart Bear: Startups and Marketing for Geeks , May 3, 2010 It's time to retire the following phrases. Putting customers first. Legendary customer support. Guide to Evaluating Startup Ideas - Tony Wright dot com , May 27, 2010 A great developer I once worked with was kvetching at lunch one day.
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