Custom Development Marketing Sales Santa Monica 
Both Sides of the Table
JUNE 13, 2013
Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. This article originally appeared on Inc.com.
Tech Zulu Event
AUGUST 21, 2011
In case you were out of town for the weekend, BetterWorks and Coloft of Santa Monica put together an amazing and area stimulating HackFest ( #hackfest ) on August 14th. Just shows to the growth in the Santa Monica area with people like the CoLoft helping to fuel the ecosystem.&#.
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