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RingRevenue Calls Up $4M More

socalTECH

Santa Barbara-based RingRevenue , the provider of pay-per-call, performance marketing technology run by Jason Spievak, said this morning that it has closed on $4M more in a new round of funding. RingRvenue develops technology which tracks responses to phone calls, allowing calls to be used for affiliate sales and tracking.

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Steve Blank Discusses The Origin And Future Of The Lean Startup Movement

InfoChachkie

The Lean Startup approach dictates that successful customer development is an iterative process. By conceptualizing, selling, gathering feedback and then developing a product, startups achieve success more quickly and economically. Eric (Ries) was a student in one of the very earliest customer development classes at Berkley.

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