InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

Startup Professionals Musings

MAY 9, 2016

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. Now you have real customers who can quickly turn off hundreds of potential customers if you ignore their feedback.

Social Network 59

Social Network Startup Demand Entrepreneur 59

Both Sides of the Table

DECEMBER 13, 2010

During the down market they were able to double down on recruiting, sales, outsourcing, new market entries and marketing (yes, with Tiger ads ). There seem to be a lot of market entrants in every category where it becomes hard to differentiate them all from each other. Many “me, too&# companies will perish.

Technical Review 302

Technical Review Marketing IP Outsource Development 302