Customer Demo Software Review Writing 
Both Sides of the Table
OCTOBER 19, 2009
I had seen many cycles and decided that since I was going to do it all over again I should write about it. It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. That changed very quickly.
Both Sides of the Table
OCTOBER 15, 2009
This can often happen when there is a good product built but no real customer adoption yet. We hired a head of technology, a head of customer service, a head of marketing, a head of strategy (which no startup should ever hire) a CFO and, ugh, 33 developers. I’m not trying to take credit beyond where credit is due.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
MARCH 22, 2010
Oh, and Demo charges the startups $18,000. Journalists don’t know enough about your company before the show, don’t have time for proper research, and you will be competing for their time afterward with 49+ other companies that want them to write about you. - Robert’s article is worth reading.
Tech Zulu Event
SEPTEMBER 22, 2012
From devising a tweet length pitch to having an easy to remember name, each branding opportunity is a touch point for a new customer to be attracted to what you have to offer. In order to prepare for TechCrunch Disrupt 2012 I reviewed company bios via the official site and read taglines that said “cool” rather than what the company does.
Both Sides of the Table
AUGUST 8, 2009
Traction can simply mean showing that you’re making progress with customers, product development, channel partners, initial revenue as a proof point, attracting well-known angel investors, winning industry awards / recognition. It is code word for “I’m not ready to invest for whatever reason … I need more proof.&#.
Both Sides of the Table
APRIL 13, 2011
Huge thank you to Steve De Long for the write up. And I would rather, even before the executive summary, have something to play with (a demo)…” It falls in the category of show don’t tell. If you are outside internet software we are not going to invest. Or, as always, summary notes available below. Is that when it became big?
Expert insights. Personalized for you.
274 
Let's personalize your content