Remove nps
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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises. The higher a company’s NPS, allegedly the higher its customer satisfaction. Turning Promoters Into Profits. Wrong Question.

.Net 100
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Created by consultants to generate additional fees, such scores attempt to rate a company’s overall customer satisfaction. The higher your company’s NPS, allegedly the higher your customer satisfaction.

.Net 182
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article thumbnail

A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Created by consultants to generate additional fees, such scores attempt to rate a company’s overall customer satisfaction. The higher your company’s NPS, allegedly the higher your customer satisfaction.

.Net 168
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How to Measure & Track Marketing

Jason Nazar

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. d) What percent of your carts/free trials convert into paid customers? Companies like SurveyMonkey have good free tools to measure your NPS. Lifetime Value.

article thumbnail

How to Measure & Track Marketing

Jason Nazar

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. d) What percent of your carts/free trials convert into paid customers? Companies like SurveyMonkey have good free tools to measure your NPS. Lifetime Value.