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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

Steve's first question was, “Who are our customers?" I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers. SuperMac's main customer base were color desktop professionals. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

Marketing 271
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The Power Of Mouth To Mouth Marketing

InfoChachkie

One way to do so is to ensure that when your customers share their experiences with your products and solutions, they do so with the passion and intensity of a soulful kiss. After stumbling across your article on trade show guerrilla marketing , it inspired me to take a leap. I now realize why guerrilla marketing is not for the timid.

Marketing 239
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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

Our Best Interviews Via Email: Monthly. Subscribe to RSS. Subscribe to RSS. Her background is in event planning and community based projects like LA Guerrilla Gardening and LA Field Day. into one of the largest guerrilla marketing, field support and event staffing companies in the country. Subscribe to RSS.