Why Silicon Valley and Hollywood Don’t Get Each Other and Who Will Win the Future
Both Sides of the Table
NOVEMBER 5, 2012
You need to segment your audience and find a way to get your highest quality customers over to O&O (owned & operated) inventory where you can get higher CPMs, sell merchandise and capture more customer information. And we like to be entertained. You can’t replace this stuff with Java. They have to.
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