socalTECH
OCTOBER 10, 2011
Santa Monica-based TrueCar announced Monday that it has added two more, AAA clubs to its list of customers using its services. TrueCar said that it will power the online car buying programs for AAA Oklahoma/South Dakota and AAA Hoosier, the 21st and 22nd AAA organizations using TrueCar's services. READ MORE>>.
socalTECH
DECEMBER 21, 2010
We asked the same five questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next two weeks. At a more simple level, what Steve Jobs and the iPad has done, has totally changed how we as a business communicate with our customers.
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socalTECH
SEPTEMBER 19, 2017
Fair (www.fair.com), the latest startup by serial entrepreneur Scott Painter , does just that, letting users shop for a car, get approved, and pay for a car through a month-to-month payment--with no long term committment. What lessons did you learn from TrueCar, which are you are applying here? What is Fair all about?
Both Sides of the Table
FEBRUARY 9, 2013
I researched the pricing of the car at TrueCar – not because we’re an investor – but because it gives you complete price transparency over what other people in your area paid for a car. I never lived beyond my means and it’s always a warning sign for me when evaluating companies and entrepreneurs. Sell stuff.
Both Sides of the Table
APRIL 4, 2011
4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).
Both Sides of the Table
MARCH 12, 2013
He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. I instantly hit it off with Greg because we was a fountain of knowledge. On each subsequent meeting I’d learn a little bit more.
socalTECH
AUGUST 4, 2011
Every so often--particularly in Southern California--you run into a serial entrepreneur, with multiple successes and great track record-- yet, who very few people are aware of. That's important, because it allows marketers to re-invest and give credit to that marketing event, so they can buy more of it and get more customers.
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