Customer Equity Sites Truecar 
socalTECH
AUGUST 23, 2011
Santa Monica-based TrueCar , the online publisher of new and used vehicle pricing that is headed by Scott Painter, said Tuesday that it has acquired ALG, Inc. , Financial terms of the acquisition were not disclosed, however, TrueCar said that DealerTrack will receive an equity interest in TrueCar as part of the deal.
socalTECH
AUGUST 4, 2011
We've developed technology, originally developed at YLighting, which enables us to understand that if a customer comes to a website via marketing, and a cookie was deleted, then subsequently comes back and converts, we know what marketing happened before that cookie deletion. What kind of customers are using the tool? Jeff Zwelling.
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