Funding a Startup from Advertising is a Vain Dream
Startup Professionals Musings
JANUARY 6, 2011
If challenged, the founder usually cites the Facebook business model (free service to users, revenue from ads), but forgets that Facebook has had several hundred million in funding, and has been profitable only in the last two years. Don’t count on that to fund your startup. This is a tough business. Pay per action (PPA or PPL).
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