Startup Professionals Musings

JANUARY 6, 2011

If challenged, the founder usually cites the Facebook business model (free service to users, revenue from ads), but forgets that Facebook has had several hundred million in funding, and has been profitable only in the last two years. Don’t count on that to fund your startup. Pay per action (PPA or PPL).

Advertising 90

Advertising CPC Funding Startup 90

Tech Zulu Event

JUNE 10, 2015

It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them. You could raise your profile by simply advertising cheap shirts on a Google PPC campaign, but that’s only going to get you so far. But what exactly does that entail? Kill Unsuccessful Channels.

PPC 40

PPC Marketing Social Media Startup 40

Startup Professionals Musings

MARCH 12, 2012

If challenged, the founder usually cites the Facebook business model (free service to users, revenue from ads), but forgets that Facebook has had several hundred million in funding, and has been profitable only in the last couple of years. Don’t count on that to fund your startup. Pay per action (PPA or PPL).

CPC 106

CPC PPC Startup Advertising 106