Startup Professionals Musings

JANUARY 6, 2011

If challenged, the founder usually cites the Facebook business model (free service to users, revenue from ads), but forgets that Facebook has had several hundred million in funding, and has been profitable only in the last two years. Don’t count on that to fund your startup. Now back to the revenue realities.

Advertising 90

Advertising CPC Funding Startup 90

Tech Zulu Event

JUNE 10, 2015

Especially for small or medium-sized businesses, most of your time, effort, and potential reward are all going to be web-based, and getting your digital marketing strategy right is often a sink-or-swim proposition. It’s difficult enough to get any traction at all on social media or PPC ads, and even harder to maximize ROI on them.

PPC 40

PPC Marketing Social Media Startup 40

Startup Professionals Musings

MARCH 12, 2012

If challenged, the founder usually cites the Facebook business model (free service to users, revenue from ads), but forgets that Facebook has had several hundred million in funding, and has been profitable only in the last couple of years. Don’t count on that to fund your startup. Now back to the revenue realities.

CPC 106

CPC PPC Startup Advertising 106