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Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies.

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Meet Launchpad LA’s Graduating Startups

Tech Zulu Event

They have hired great people, have brought on great mentors, have raised money from top tier investors, and we are excited for a bunch of big announcements in the months ahead,” said Teller. Less Neglect helps companies reduce churn, upsell users, and increase customer acquisition rates. YieldMetrics has already raised $1.7

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

I’m super excited to announce that GRP Partners led the investment in Ethan Anderson’s new company MyTime (link has LA-based merchants but will give you a good feel for the product). I acted as the occasional mentor, advisor and coach to Ethan. Let me not bury the lede. The company was called Red Beacon.

CTO Coach 359
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The Power of Getting the Band Back Together

Both Sides of the Table

Our founder, Yves Sisteron, was my mentor and board member at my first startup. My other partner, Steven Dietz, was on the board of my second company. Neither is very strategic nor in the best interest of either set of customers that VCs have (portfolio companies & LPs). Mafias matter a lot to me, as well.

CTO Hire 320
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LA Tech Startup Innovators and Fun Facts

Tech Zulu Event

Previously known as GRP Partners, Upfront Ventures has focused on early stage investments since 1996. By using SteelHouse, ecommerce sites can use live data to instantly respond to a customer’s wants and needs for stronger transaction values, increased conversion rates, and an overall better customer experience.

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