category Customer Entrepreneur Help Paid Search 
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
Both Sides of the Table
MARCH 11, 2011
His impact has even helped a small country gain admission to the United Nations. He invented the category of sponsored search. He created GoTo.com (later renamed Overture) out of a frustration with search. So he launched a company with exclusively paid search. Too many entrepreneurs focus on dilution.
Expert insights. Personalized for you.
164 
Let's personalize your content