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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Hollywood's an old industry, used to doing business in traditional ways. One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. Where's the service now?

Hollywood 256
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Silicon Beach Fest Hollywood, LA Tech Summit, and Idea to Screen | Why You Need to Attend Any or All

Tech Zulu Event

Hard to believe another Digital LA Silicon Beach Fest Hollywood is happening this week back-to-back with the new LA Tech Summit produced by Cornerstone. LA Tech Summit takes place the following day and takes a more comprehensive look at the entire tech eco-system in Los Angeles, not just Hollywood.

Hollywood 100
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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

Screening 109
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10 Top Rules For Marketing In Today’s Digital World

Startup Professionals Musings

Innovative marketing starts with customer insights culled from painstaking research into who your customers are, and how they use digital media. Then it’s time to innovate through the channels or platforms that are relevant. Create new online communities and customer forums , rather than joining existing ones.

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Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

Walk into any Coffee Bean & Tea Leaf in Southern California and you can’t miss their digital screens. They have developed a cloud-based platform for merchants to publish to multiple distribution networks, including social, mobile and email. The company’s first offering will be a mobile retail commerce platform.

Company 276
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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica. The company recently announced plans to introduce a self-service version of its rich media authoring and ad serving platform.

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How Laudville Is Bringing Your Entertainment Life Together

socalTECH

When we first alpha tested this, we just had watchable entertainment, movies and TV, many of them popping up in second screen apps. We''ve made it so people can customize us to only turn on movies and TV, and don''t have to see anything with music and books, for example. Is it a challenge to cover so much? Phoebe Scott: It is.