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How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. We then sorted these email addresses by company and initiated targeted sales campaigns wherever we identified a critical mass of users.

Customer 162
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Interview with Elizabeth Cholawsky, HG Data

socalTECH

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. We sell directly to big enterprises, like IBM and Cisco.

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With $40 million for AuditBoard’s risk and compliance toolkit, LA’s enterprise startups notch another win

TechCrunch LA

” There are other tools out there, IBM has OpenPages and ThomsonReuters developed a tool for audit and risk and compliance , but these software services pre-dated Sarbanes-Oxley, and were not made with a modern organization in mind, according to Lee and Kim. “We were impressed with AuditBoard’s product and its customer traction.

Startup 155
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Interview with Gary Bishop, Network Automation

socalTECH

Our marquis customers are companies like Citibank and Lowe's Corporation, along with many others. We are handling IT processes which are normally the purview of large players like BMC and CA Technology, HP, and IBM--considered the Big 4 in IT administration. About 30 to 45 percent of our business is international.

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Chrome River: Building An Enterprise Software Leader In LA, with Dave Terry

socalTECH

However, our customers, even with Concur, find those solutions didn't meet all of their needs. We gained quite a number of customers very rapidly, and have 60 percent of the global top 100 legal firms in the world now using our system. Chrome River is picking up a number of those customers.

Software 100
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Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. The first of question is about qualifying your potential customers aka leads. Why Buy Me?

Sales 150
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Who Should you Hire at a Startup?

Both Sides of the Table

Everyone in the outside world is talking about how great you are but internally you know that your sales aren’t ramping, your product isn’t shipping on time, you have doubts about the quality of your code, you’re not convinced you’re doing a good job on marketing – whatever. Your solution? My advice: don’t.

Startup 327