Customer Metrics Technical Advisors 
SoCal CTO
MARCH 4, 2010
I am looking for one or two startups that I can work with on their road to success as a virtual C-level officer, board member, advisor or other relationship. This is actually fairly common and I think it’s a bit challenging in that the technology roles (from technology advisor to CTO) in a startup vary widely.
Startup Professionals Musings
MAY 12, 2021
If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late.
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Startup Professionals Musings
JANUARY 6, 2021
Every new business I know dreams of building momentum in their business, where growth continues to increase, customers become your best advocates, and employee motivation is high. Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. Focus first on finding more of the right customers.
Startup Professionals Musings
JANUARY 8, 2020
As an advisor to entrepreneurs, I often hear the desire to run their own company, to avoid having someone else telling them how to run the business. I strongly advise you create a separate bank account and credit card for your business, even though it is all your money. Personally manage cash flow processing and procedures.
Both Sides of the Table
SEPTEMBER 27, 2015
Not the successful companies themselves but the entire b t culture of swash-buckling startups who define themselves by hitting some magical $1 billion valuation number and the financiers who back them irrespective of metrics that justify it. 10 years from now people will be embarrassed to say unicorn. For a fee, of course.
Startup Professionals Musings
APRIL 1, 2019
Steve Jobs started his technical career creating circuit boards at Atari, before joining Steve Wozniak to build personal computers in his garage. If your job is processing transactions, you need to work on ways of enhancing transactions from a customer perspective and how to attract more business, rather than just counting transactions.
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