Both Sides of the Table

JANUARY 12, 2014

While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JANUARY 22, 2014

Think of web vs. mobile. SEO marketing vs. social marketing. I’ve sat on ad tech boards with board members who clearly knew little about impressions, fill rates, CTRs, RTB, eCPMs or the difficulties & opportunities of embedded mobile SDKs vs. HTML5. Traditional software vs. SaaS. EQ and Team Leadership? FourSquare.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Both Sides of the Table

JANUARY 5, 2016

Each distribution channel you sell products in has its own unique customer base but your goal is to build a relationship with those end customers. And of course SnapChat is relevant for younger video consumers. But ignoring SnapChat for video is a mistake. You would never only sell in Walmart.

Content 150

Content Snapchat Platform SEO 150