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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164
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Ten of Southern California's Top Software Companies

SoCal Delicious

Are you trying to track and figure out what makes your customers tick? How do you use Big Data to profile your customers, and maximize revenue for your business? that out, by pulling together massive amounts of information from multiple sources and intelligently pricing and engaging. customers based on that data.

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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Stitcher - San Francisco-based service that lets users customize talk radio programming on their mobile devices.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

So he launched a company with exclusively paid search. He said it was better than the Yellow Pages because he would provide pricing transparency. Users would know exactly how much was paid for each click. So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever.