enchantment 
InfoChachkie
APRIL 25, 2011
If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. However, Guy Kawasaki’s latest book, Enchantment: The Art of Changing Hearts, Minds and Actions ( Enchantment ) is an exception. Fan, Not A Fan Boy.
InfoChachkie
OCTOBER 10, 2011
He did more for Apple’s shareholders, customers and employees than any other CEO has ever done for their shareholders, customers and employees. He is a great example of…building an enchanting company.”. I shall refer to the photographer as “Mac” for the remainder of this article. free weekly Infochachkie articles!
InfoChachkie
MAY 16, 2011
Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. 2) Secure Your Intellectual Property Too Early.
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