InfoChachkie
MAY 27, 2013
Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Share and Enjoy.
InfoChachkie
FEBRUARY 18, 2013
Boss Reference - Your potential boss will check your references. Even if the reference did not work directly with your future manager, they may still have valuable insights that would otherwise be impossible for you to uncover during the interview process. You should do the same. Silver Lining. Share and Enjoy.
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SoCal CTO
AUGUST 4, 2011
Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. Refer a friend? Do you need to provide RSS? What’s their specific need / pain? Tell me about the business.
SoCal CTO
AUGUST 4, 2011
Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. Refer a friend? Do you need to provide RSS? What’s their specific need / pain? Tell me about the business.
InfoChachkie
AUGUST 1, 2012
The following guest post is from Courtney Englert, Customer Success Intern at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Follow Courtney on Twitter at [link].
Both Sides of the Table
FEBRUARY 21, 2010
I sometimes refer to this field as “intent-based advertising&# because the reason it has been so successful is that the person who typed in the search term has expressed an “intent&# to find information on that category. I covered that topic in my Twitter is RSS post.
InfoChachkie
JUNE 24, 2013
One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." One way to do so is to ensure that when your customers share their experiences with your products and solutions, they do so with the passion and intensity of a soulful kiss. Share and Enjoy.
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