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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. It has also influenced my thoughts, as evidenced by the six infoChachkie blog entries which reference Art. Tricking The Jedi. I was not disapointed.

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ConTraps Part IV – Avoid Exclusion From Future Revenue Opportunities

InfoChachkie

As discussed in Jedi Mind Tricks , scarcity and fear of loss are powerful principles of persuasion. Exclusivity excludes your startup from taking full advantage of future customer, partner and market opportunities. Once you establish a non-exclusive partnership, you can reference it when other BDCs ask for excludesivity.