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Ten Rookie Startup Mistakes You Won’t Make

InfoChachkie

Thus, you must first create the playbook by which an independent sales rep can readily sell your product, including: identifying objections and developing strategies to overcome them, creating reference accounts and establishing meaningful customer adoption. 2) Secure Your Intellectual Property Too Early.

Startup 242
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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Similar to the entrepreneurial attributes described in The Lemonade Principle , a newspaper route not only built character, it prepared children for a lifetime of success. I hope that my decision to not use an awkward, yet politically correct reference, such as “paper carriers”, does not offend anyone. _. Through Rain, Sleet, Or Snow.

Web 2.0 222
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Guerilla Marketing Fail – What I Learned From The Austin Police

InfoChachkie

Note: the story takes place in Austin, not Dallas, which I incorrectly reference in the video. Fast forward to Socialstay, my current mobile start up which allows guest centric venues (hotels, conferences, dorms, etc…) to build and deploy custom mobile apps. Parcours Ninjas Vs. The Austin Police. By: Seth Epstein.

Marketing 230
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Are You an Entrepreneur?

InfoChachkie

Repeatedly organize yard sales in which you sold your broken toys, books you wrote and illustrated, along with overly sugared lemonade and burnt cookies. If your character cracks under the heat of a startup, your stakeholders will feel cheated, just like the ceramic customers in ancient Greece. Become proficient in a martial art.