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The Changing Venture Landscape

Both Sides of the Table

Our fund (Upfront Ventures) recently returned >1x an entire $200 million fund just selling small minatory in secondary sales while still holding most of our stock for an ultimate public market exits. We can’t wait for customers to use the product for 12–18 months and do customer interviews or look at purchase cohorts.

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Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. The first of question is about qualifying your potential customers aka leads. Why Buy Me?

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