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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

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How Tony Hawk And The Bones Brigade Broke The Rules & Owned The Market

InfoChachkie

John Greathouse: How did the Bones Brigade come together? In this second installment of my conversation with George Powell, Founder and President of Skate One , he describes how Tony Hawk and the other members of the Bones Brigade revolutionized skateboarding and made it cool again, after its near death in the late-1980’s.

Marketing 100
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This Philanthropist Is Winning Skirmishes With Poverty By Tapping Into An Inner City’s Entrepreneurial Spirit

InfoChachkie

Our fantastically inefficient Federal Government could learn a great deal from the folks at ABC. We build partnerships with top-notch companies like Accenture, Bain & Company, CareerBuilder and Latham & Watkins that provide pro bono advisory services to our portfolio organizations. ABC''s Founder And CEO Speaks Out.

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Roping in the Legal Eagles

InfoChachkie

As outlined in Beware the Consultant , be wary when selecting a professional services firm. Like most mature markets, the legal profession is highly segmented with respect to the services provided and markets served. Even so, the majority of firms focus on servicing well-established BDC’s.