why-entrepreneurs-hate-most-mbas 
InfoChachkie
JUNE 3, 2013
Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. However, a number of them wanted to vicariously experience the startup world through John and Kyle''s venture. It''s gonna highlight our emotions, our ups and our downs.
Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. It’s why it’s important to establish a brand, know what your key messages are and communicate them often and simply.
InfoChachkie
JUNE 3, 2013
Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver. However, a number of them wanted to vicariously experience the startup world through John and Kyle''s venture. It''s gonna highlight our emotions, our ups and our downs.
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