Why Misunderstanding Startup Metrics Can Cost You Your Business
Both Sides of the Table
APRIL 26, 2016
So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. The first mistake that mostly only rookies make is to measure the CAC by looking at the attributable marketing costs of acquiring a user. One big, beginners mistake people make in LTV is to measure revenue.
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