Startup Professionals Musings

APRIL 16, 2011

Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM). That may be a quick fix, but will definitely be more costly in the long run. SEO does not have to be a major expense. If you give Google enough money, their search engine will put you up as a preferred provider for any search keyword you buy.

Google 93

Google SEO Search Engine Optimization SEM 93

Tech Zulu Event

APRIL 24, 2013

He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. Hackers are Creative Geniuses: Despite negative connotations of hackers, the startup community definition alludes to hackers as renegades or those who bend traditional thinking and thus practices.

Hulu 111

Hulu Startup Social Media Organization 111

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. The first mistake that mostly only rookies make is to measure the CAC by looking at the attributable marketing costs of acquiring a user.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

FEBRUARY 27, 2010

Another alternative is to buy your way out of the zone with Search Engine Marketing (SEM). That may be a quick fix, but will definitely be more costly in the long run. If you give Google enough money, their search engine will put you up as a preferred provider for any search keyword you buy.

SEO 48

SEO HTML Search Engine Optimization Web 48

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. I propose we standardize on the “specialist” title, which is much more meaningful and focused, and can be applied to almost any role.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. I propose we standardize on the “specialist” title, which is much more meaningful and focused, and can be applied to almost any role.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. I propose we standardize on the “specialist” title, which is much more meaningful and focused, and can be applied to almost any role.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48