Startup Professionals Musings

NOVEMBER 2, 2013

Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. Define relevant metrics and measure. So print it off and deliver it to a friend who is not so high-tech. Read everything you can about viral marketing.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. Define relevant metrics and measure. So print it off and deliver it to a friend who is not so high-tech. Read everything you can about viral marketing.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 9, 2011

Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. Define relevant metrics and measure. So print it off and deliver it to a friend who is not so high-tech. Read everything you can about viral marketing.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

Don’t use the same message on Twitter you developed for email blasts and postcard blitzes. Social media demands two-way communication, rather than outbound only. Define relevant metrics and measure. So print it off and deliver it to a friend who is not so high-tech. Read everything you can about viral marketing.

Social Media 88

Social Media Media Marketing Startup 88